Dr. Aarthy Chellasamy is an Assistant Professor at Christ University. She brings a decade of teaching experience to the School of Business and Management. She holds a Bachelor's in Computer Science and a Master?s in International Business Management. Dr. Aarthy also earned a PhD in Technology Marketing. Her teaching interests include Business Analytics, Operations Management, and Consumer Behavior. She has mentored students in Scopus-indexed research publications and supervises two PhD scholars. Dr. Aarthy has published over 75 papers in national and international journals. She has presented her research at various conferences globally. She has also led two international conferences. Her consultancy projects include work for CTS & CDT and Salem Periyar University. These focused on tech and soft skill development. Dr. Aarthy has conducted workshops on Publication Ethics, Data Analysis, and AI in research. Her research focuses on IT trends and consumer behavior in the digital age.
Name of Journal: International Research Journal of Multidisciplinary Scope
Date Of Publication: 30-Jul-2024
Category: Article in Research Journal
Volume No/Issue No/Page No: 5/3/398 - 406
Sole Authored /Co Authored: Co-Author
Author Name (s): AARTHY C
URL: https://www.irjms.com/current-issues/
Indexing Agency: Scopus
Name of Journal: Journal of Asia Business Studies
Date Of Publication: 26-Nov-2024
Category: Article in Research Journal
Volume No/Issue No/Page No: /1 - 23
Sole Authored /Co Authored: Co-Author
Author Name (s): AARTHY C,MANAS NAIR,JESSY NAIR
URL: https://www.emerald.com/insight/publication/issn/1558-7894
Indexing Agency: ABDC and SCOPUS
Name of Journal: Community Practitioner
Date Of Publication: 25-May-2024
Category: Article in Research Journal
Volume No/Issue No/Page No: 21/5
Sole Authored /Co Authored: Co-Author
Author Name (s): AISHWARYA N,AARTHY C,SANGEETHA R,KAVITHA R
URL: https://commprac.com/may-2024/
Indexing Agency: Scopus
Name of Journal: Journal of Asia Business Studies
Date Of Publication: 01-Dec-2024
Category: Article in Research Journal
Volume No/Issue No/Page No: / - 18
Sole Authored /Co Authored: Co-Author
Author Name (s): AARTHY C,ELANGOVAN N,AISHWARYA N,SANGEETHA R
URL: https://www.emeraldgrouppublishing.com/journal/jabs
Indexing Agency: ABDC, SCOPUS and Web of Science
Name of Journal: Indian Journal of Engineering and Materials Sciences
Date Of Publication: 01-Apr-2024
Category: Article in Research Journal
Volume No/Issue No/Page No: 31/1/38 - 50
Sole Authored /Co Authored: Co-Author
Author Name (s): AARTHY C,VEDANSH MUDGAL
URL: https://or.niscpr.res.in/index.php/IJEMS/index
Indexing Agency: Web of Science and Scopus
Name of Journal: International Journal of Engineering Research and Technology
Date Of Publication: 28-Jan-2020
Category: Article in Research Journal
Volume No/Issue No/Page No: 12/12/1 - 5
Sole Authored /Co Authored: Co-Author
Author Name (s): AARTHY C,AISHWARYA N
URL: http://www.irphouse.com/volume/ijertv12n12.htm
Indexing Agency: Scopus
Name of Journal: Pollution Research
Date Of Publication: 27-Jan-2014
Category: Article in Research Journal
Volume No/Issue No/Page No: 33/1/195 - 196
Sole Authored /Co Authored: Co-Author
Author Name (s): AARTHY C,THENMOZHI SRINIVASAN,BALASUBRAMANIE PALANISAMY,VENKATESH JAGANATHAN,AARTHY CHELLASAMY
URL: http://www.envirobiotechjournals.com/article_abstract.php?aid=5024&iid=170&jid=4
Indexing Agency: Scopus
Name of Journal: Pollution Research
Date Of Publication: 23-Jan-2014
Category: Article in Research Journal
Volume No/Issue No/Page No: 33/1/191 - 193
Sole Authored /Co Authored: Co-Author
Author Name (s): AARTHY C,THENMOZHI SRINIVASAN,BALASUBRAMANIE PALANISAMY,VENKATESH JAGANATHAN
URL: http://www.envirobiotechjournals.com/article_abstract.php?aid=5023&iid=170&jid=4
Indexing Agency: Scopus
Name of Journal: Pollution Research
Date Of Publication: 21-Jan-2014
Category: Article in Research Journal
Volume No/Issue No/Page No: 33/1/197 - 199
Sole Authored /Co Authored: Co-Author
Author Name (s): AARTHY C,THENMOZHI SRINIVASAN,BALASUBRAMANIE PALANISAMY,VENKATESH JAGANATHAN,SARAVANAN D,J.KAVITHA
URL: http://www.envirobiotechjournals.com/article_abstract.php?aid=5025&iid=170&jid=4
Indexing Agency: Scopus
Name of Journal: Pollution Research
Date Of Publication: 13-Jan-2014
Category: Article in Research Journal
Volume No/Issue No/Page No: 33/1/187 - 189
Sole Authored /Co Authored: Co-Author
Author Name (s): AARTHY C,THENMOZHI SRINIVASAN,BALASUBRAMANIE PALANISAMY,VENKATESH JAGANATHAN
URL: http://www.envirobiotechjournals.com/index.php
Indexing Agency: Scopus
Name of Journal: Journal of Asia Business Studies
Date Of Publication: 16-Oct-2019
Category: Article in Research Journal
Volume No/Issue No/Page No: 13/1/1 - 25
Sole Authored /Co Authored: Co-Author
Author Name (s): AARTHY C,JESSY NAIR,BALAJI SINGH
URL: https://www.emerald.com/insAight/publication/issn/1558-7894/vol/13/iss/4
Indexing Agency: Scopus
Name of Journal: AUTEX RESEARCH JOURNAL
Date Of Publication: 13-Dec-2013
Category: Article in Research Journal
Volume No/Issue No/Page No: 13/4/118 - 121
Sole Authored /Co Authored: Co-Author
Author Name (s): AARTHY C,VENKATESH J
URL: https://www.degruyter.com/document/doi/10.2478/v10304-012-0042-4/html
Indexing Agency: Web of Science and Scopus
Name of Journal: Journal of Computer Science
Date Of Publication: 01-Apr-2013
Category: Article in Research Journal
Volume No/Issue No/Page No: 9/2/169 - 175
Sole Authored /Co Authored: Co-Author
Author Name (s): AARTHY C,VENKATESH J,THENMOZHI S,BALASUBRAMIE.P
URL: https://thescipub.com/abstract/jcssp.2013.169.175
Indexing Agency: Scopus
Name of Journal: JIMS8M The Journal of Indian Management & Strategy
Date Of Publication: 03-Aug-2023
Category: Article in Research Journal
Volume No/Issue No/Page No: 28/2
Sole Authored /Co Authored: Co-Author
Author Name (s): SHIKHA BHAGAT,AISHWARYA N,AARTHY C
URL: https://www.indianjournals.com/ijor.aspx?target=ijor:jims8m&volume=28&issue=2&type=toc
Indexing Agency: Web of Science and Indian Citation Index
Name of Journal: International Journal of Information and Education Technology
Date Of Publication: 01-Apr-2023
Category: Article in Research Journal
Volume No/Issue No/Page No:
Sole Authored /Co Authored: Co-Author
Author Name (s): PRAKASHA G S,SANGEETHA R,SHAERIL MICHAEL ALMEIDA,AARTHY C
Indexing Agency: Scopus
Name of Journal: Media Literacy and Academic Research
Date Of Publication: 01-May-2022
Category: Article in Research Journal
Volume No/Issue No/Page No: 5/1/230 - 252
Sole Authored /Co Authored: Co-Author
Author Name (s): SHAERIL MICHAEL ALMEIDA,AARTHY C,PRAKASHA G S,AISHWARYA N,SANGEETHA R
URL: https://www.mlar.sk/wp-content/uploads/2022/05/13_Aarthy-Chellasamy.pdf
Indexing Agency: Web of Science
Name of the Program: FDP
Date: 2024-07-22 00:00:00
Name of the Institutions: Soundarya Institute of Management
Name of the Program: FDP
Date: 2024-06-10 00:00:00
Name of the Institutions: Sindhi College
Name of the Program: Panel Discussion
Date: 2024-03-23 00:00:00
Name of the Institutions: Edex Educom, Presidency College
Name of the Program: Seminar
Date: 2024-03-14 00:00:00
Name of the Institutions: AMC Engineering College
Name of the Program: Workshop on Predictive Analytics
Date: 2023-12-01 00:00:00
Name of the Institutions: CIT COIMBATORE
Name of the Program: Soft Skills Training Workshop
Date: 2023-09-16 00:00:00
Name of the Institutions: Salem Periyar University
Name of the Program: 3 Day National Workshop on Research Methodology and Data Analysis Using Excel
Date: 2022-03-18 00:00:00
Name of the Institutions: Kamaraj College- Deparment of Business Administration
Name of the Program: Six Days National Level Fdp On Skills Of Research
Date: 2021-08-14 00:00:00
Name of the Institutions: Christ College Mysuru
Name of the Program: Women Forum
Date: 2021-06-11 00:00:00
Name of the Institutions: Dr.N.G.P.ARTSANDSCIENCECOLLEGE
Investigator(s): AISHWARYA N, SANGEETHA R,KAVITHA R ,AARTHY C
Sponsors:
Name of the Workshop/FDP/Training Programme: DATA VISUALIZATION USING POWERBI & TABLEAU
Name of the Organiser: EDUCA-Institute for Professional and Career Development
Level: National
Role: Invited Resource Person/Trainer
Date: 2024-12-21
Name of the Workshop/FDP/Training Programme: Art of Paper Writing and Journal Finding
Name of the Organiser: EDUCA-Institute for Professional and Career Development
Level: National
Role: Invited Resource Person/Trainer
Date: 2024-10-26
Name of the Workshop/FDP/Training Programme: 5- DAY FACULTY DEVELOPMENT PROGRAM ON DATA VISUALIZATION TOOLS (GOOGLE DATA STUDIO, TABLEAU, POWERBI) FOR ACADEMICIANS, RESEARCHERS AND STUDENTS
Name of the Organiser: Primax Foundation
Level: National
Role: Invited Resource Person/Trainer
Date: 2024-07-22
Name of the Workshop/FDP/Training Programme: QUANTITATIVE DATA ANALYSIS USING SPSS WITH INTERPRETATION AND WRITING RESEARCH ARTICLE WITH AI
Name of the Organiser: Sindhi College
Level: National
Role: Invited Resource Person/Trainer
Date: 2024-06-10
Name of the Workshop/FDP/Training Programme: Business Intelligence Using Power BI
Name of the Organiser: Skill Nation
Level: National
Role: Participant
Date: 2024-04-20
Name of the Workshop/FDP/Training Programme: Five Day Online Faculty Development Program
Name of the Organiser: NL DALMIA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH
Level: National
Role: Participant
Date: 2024-02-21
Name of the Workshop/FDP/Training Programme: Trends in Digital Marketing
Name of the Organiser: McGrawHill
Level: International
Role: Participant
Date: 2022-10-04
Name of the Workshop/FDP/Training Programme: RESEARCH MENTORING PROGRAMME: 2022
Name of the Organiser: Emerald Publications
Level: International
Role: Participant
Date: 2022-09-29
Name of the Workshop/FDP/Training Programme: RESEARCH MENTORING PROGRAMME: 2022
Name of the Organiser: Emerald Publications
Level: International
Role: Participant
Date: 2022-09-08
Name of the Workshop/FDP/Training Programme: Foundation of Data Science and its Application
Name of the Organiser: ATAL ACADEMY
Level: National
Role: Participant
Date: 2021-07-26
Name of the Workshop/FDP/Training Programme: Technology in Management
Name of the Organiser: ATAL ACADEMY
Level: National
Role: Participant
Date: 2021-07-12
Name of the Workshop/FDP/Training Programme: National workshop on Research writing, Introduction to Econometric and SPSS
Name of the Organiser: Jain University
Level: National
Role: Participant
Date: 2021-06-15
Name of the Workshop/FDP/Training Programme: EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS
Name of the Organiser: SJB Institute
Level: National
Role: Participant
Date: 2020-11-24
Name of the Workshop/FDP/Training Programme: ACADEMIC WRITING IN QUALITY JOURNALS
Name of the Organiser: UNIVERSITY of MADRAS-DoMS
Level: International
Role: Participant
Date: 2020-09-29
Name of the Workshop/FDP/Training Programme: NATIONAL LEVEL FDP ON E-C0MMERCE APPLICATIONS
Name of the Organiser: ESTEEMZ FOUNDATIONS
Level: National
Role: Participant
Date: 2020-09-25
Name of the Workshop/FDP/Training Programme: INTERNATIONAL FDP ON BUILDING RESEARCH SKILLS
Name of the Organiser: AMITY UNIVERSITY
Level: International
Role: Participant
Date: 2020-09-15
Name of the Workshop/FDP/Training Programme: BEING A SUPER TEACHER
Name of the Organiser: SCHOOL OF MANAGEMENT STUDIES
Level: National
Role: Participant
Date: 2020-07-06
Name of the Workshop/FDP/Training Programme: Techniques of Writing Research Paper and its Publications
Name of the Organiser: Silicon city College of Management and Commerce
Level: National
Role: Participant
Date: 2020-07-01
Name of the Workshop/FDP/Training Programme: NURTURING AND INNOVATION THROUGH DIGITAL LEARNING PLATFORMS
Name of the Organiser: RJS INSTITUTE OF MANAGEMENT STUDIES
Level: National
Role: Participant
Date: 2020-06-25
Name of the Workshop/FDP/Training Programme: Teacher's Leadership Quality in Higher Education
Name of the Organiser: SAI RAM INSTITUTE OF MANAGEMENT STUDIES
Level: International
Role: Participant
Date: 2020-06-24
Name of the Workshop/FDP/Training Programme: Digital Transformations
Name of the Organiser: COURSE ERA
Level: International
Role: Participant
Date: 2020-04-21
Name of the Workshop/FDP/Training Programme: STATISTICAL ANALYSIS USING R & PYTHON
Name of the Organiser: RNS COLLEGE
Level: Institutional
Role: Participant
Date: 2019-10-25
Name of the Awards/Achievements/Others: Marekting Analytics -Course Era Course Completion
Description:
Organisation: Course Era
Month/Year: 18 July 2024
Name of the Awards/Achievements/Others: Course Completion
Description:
Organisation: GREAT LEARNING
Month/Year: 18 January 2024
Name of the Awards/Achievements/Others: Best Paper Award
Description:
Organisation: Kamaraj College
Month/Year: 16 April 2024
Name of the Awards/Achievements/Others: Session Chair
Description:
Organisation: Sri Bhagawan Mahaveer Jain Evening College
Month/Year: 05 December 2024
Type of Book: Chapter
Title : Artificial Intelligence, Digitalization and Regulation
ISBN: 978-3-031-67530-0
Month/Year: Dec 2024
Type of Book: Chapter
Title : Impact of AI and Tech-Driven Solutions in Hospitality and Tourism
ISBN: 9798369367551, 9798369367568
Month/Year: Sep 2024
Type of Book: Chapter
Title : Data-Driven Decision making
ISBN: 978-981-97-2901-2
Month/Year: Jul 2024
Type of Book: Chapter
Title : Technology-Driven Business Innovation, Studies in Systems, Decision and Control
ISBN: 978-3-031-51997-0
Month/Year: Apr 2024
Type of Book: Chapter
Title : Technology-Driven Business Innovation, Studies in Systems, Decision and Control
ISBN: 978-3-031-51997-0
Month/Year: Apr 2024
Type of Book: Chapter
Title : Technology-Driven Business Innovation, Studies in Systems, Decision and Control
ISBN: 978-3-031-51997-0
Month/Year: Apr 2024
Type of Book: Chapter
Title : Lecture Notes in Networks and Systems
ISBN: 978-3-031-20429-6
Month/Year: Dec 2022
Type of Book: Chapter
Title : Computer Networks, Big Data and IoT
ISBN: 2367-4512
Month/Year: May 2022
Type of Book: Chapter
Title : Blockchain Based Internet of Things
ISBN: 9789811692604
Month/Year: May 2022
Type of Book: Chapter
Title : Blockchain based Internet Of Things
ISBN: 978-981-16-9260-4
Month/Year: Mar 2022
Type of Book: Chapter
Title : Blockchain Based Internet of Things
ISBN: 9789811692604
Month/Year: Mar 2022
Type of Book: Chapter
Title : ITC for an Inclusive World
ISBN: 978-3-030-34269-2
Month/Year: Feb 2020
Type of Book: Chapter
Title : ITC for an Inclusive World
ISBN: 978-3-030-34269-2
Month/Year: Jan 2020
Inventors: AARTHY C,AISHWARYA N
Type of Specification: Provisional
Granted/Awarded Date: -
Publication/Application Date: 23-Jun-2023
Application/Filing Date: 15-Jul-2023
Publication Number: 202341033868 A
Patent Number: 202341033868 A
Field of Invention: Marketing-Consumer Behaviour
Type of the Program: Conference
Role: Coordinator
Title:
Date: 2025-01-24
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Dignity, Work to Family Enrichment, I-deals and Motherhood Stress
Date: 2025-01-24
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Keynote Speaker
Title: Green Economy
Date: 2024-09-11
Organising Institution: Goveernment Arts adn Science College, Tamil Nadu
Level: National
Type of the Program: Conference
Role: Presenter
Title: Examining Pre ? And Post?Erp Adoption Challenges Confronting Smes ? A Study On South Indian Companies
Date: 2024-05-29
Organising Institution: University College of Bahrain
Level: International
Type of the Program: Conference
Role: Presenter
Title: Exploring the Impact of ESG Factors on Firm's Value in the Indian Automobile Industry
Date: 2024-04-16
Organising Institution: Kamaraj College
Level: International
Type of the Program: Conference
Role: Presenter
Title: Green Data Centers: A review of current trends and practices
Date: 2023-11-01
Organising Institution: EuroMid Academy of Business and Technology
Level: International
Type of the Program: Conference
Role: Presenter
Title: Presented Paper Titled: Beyond Humor: How Memes Shape Brand Associations and Drive Purchase Choices
Date: 2023-11-01
Organising Institution: EuroMid Academy of Business and Technology
Level: International
Type of the Program: Conference
Role: Presenter
Title: Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact
Date: 2023-11-01
Organising Institution: EuroMid Academy of Business and Technology
Level: International
Type of the Program: Conference
Role: Presenter
Title: Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact
Date: 2023-11-01
Organising Institution: EuroMid Academy of Business and Technology
Level: International
Type of the Program: Conference
Role: Presenter
Title: Exploring the relationship between Ideals,Work place dignity and work to family enrichment in an Indian context.
Date: 2023-10-05
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: From Linear to Circular: Transforming Industries through Sustainable Practices and Circular Economy Drivers
Date: 2023-10-05
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Coordinator
Title:
Date: 2023-10-05
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Patients? trust in the Indian healthcare system and its impact on the intention to use artificial intelligence-based healthcare Chatbot?s
Date: 2023-07-07
Organising Institution: ICTO
Level: International
Type of the Program: Conference
Role: Presenter
Title: PLS-SEM Analysis of Technology Adoption of E-Learning Platforms post COVID-19
Date: 2023-07-03
Organising Institution: ICTO
Level: International
Type of the Program: Conference
Role: Presenter
Title: Consumer Decision Making: The Cultural aspect of Gen Z
Date: 2023-02-28
Organising Institution: Kamaraj College
Level: International
Type of the Program: Conference
Role: Presenter
Title: Impact of AI on consumer behaviour in Ecommerce Industry in India
Date: 2023-02-28
Organising Institution: Kamaraj College
Level: International
Type of the Program: Conference
Role: Presenter
Title: Influence Of Meme Marketing On Consumers Brand Association And Purchase Behavior
Date: 2022-12-16
Organising Institution: Sairam Institute
Level: International
Type of the Program: Conference
Role: Presenter
Title: Modelling the intenion to use AI Healtch Care Chatbots in Indian Context
Date: 2022-09-02
Organising Institution: ICETIS
Level: International
Type of the Program: Conference
Role: Presenter
Title: Modeling the Intention to use AI Healthcare Chatbots in Indian Context
Date: 2022-09-02
Organising Institution: ICETIS
Level: International
Type of the Program: Symposium
Role: Participant
Title:
Date: 2022-06-21
Organising Institution: Springer Nature
Level: International
Type of the Program: Symposium
Role: Keynote Speaker
Title: Descriptive Statistics in Excel
Date: 2022-03-17
Organising Institution: Kamaraj College
Level: National
Type of the Program: Conference
Role: Presenter
Title: An Overview of Augmenting AI Application in Healthcare
Date: 2021-12-09
Organising Institution: CARE college of Engineering
Level: International
Type of the Program: Conference
Role: Presenter
Title: An overview of Augmenting AI application in Health Care
Date: 2021-12-08
Organising Institution: CARE Engineering College
Level: International
Type of the Program: Seminar
Role: Keynote Speaker
Title: Women in New Normal
Date: 2021-11-11
Organising Institution: Dr.NGP Arts and Science College
Level: National
Type of the Program: Symposium
Role: Keynote Speaker
Title: Ethics of Research
Date: 2021-08-14
Organising Institution: Christ College Mysury India
Level: National
Type of the Program: Conference
Role: Presenter
Title: Dark Humour and it's perception on the Interpersonal Relations in Indian Organisations
Date: 2021-07-29
Organising Institution: FISAT Business School
Level: International
Type of the Program: Conference
Role: Presenter
Title: Pop-Up Retail: A study of Factors Influencing the Patronage of Young Consumers
Date: 2021-07-29
Organising Institution: FISAT Business School
Level: International
Type of the Program: Conference
Role: Presenter
Title: Impact of CSR undertaken by ITC Ltd, during COVID-19: Consumer perception of Brand Image in Indian Context
Date: 2021-07-29
Organising Institution: FISAT Business School
Level: International
Type of the Program: Seminar
Role: Participant
Title:
Date: 2021-06-01
Organising Institution: AMET University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Brand Centric Transmutation:A way to enhance customers loyalty
Date: 2020-08-13
Organising Institution: Bannari Anman Institute of Technology
Level: International
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2020-08-13
Organising Institution: Bannari Amman Institute of Technology
Level: International
Type of the Program: Conference
Role: Presenter
Title: Better Branding: Impact of Brand Name on Consumer?s Psychological Aspects
Date: 2020-08-13
Organising Institution: Bannari Amman Institute
Level: International
Type of the Program: Conference
Role: Presenter
Title: Impact Of Technology In Supply-Chain Industry
Date: 2020-08-13
Organising Institution: Bannari Amman Institute of Technology
Level: International
Type of the Program: Conference
Role: Presenter
Title: The Effect of Musculo-skeletal Disorder on the productivity of Sewing Machine
Date: 2020-03-06
Organising Institution: Bannari Amman Institute of Technology
Level: National
Type of the Program: Conference
Role: Presenter
Title: Influence of AV Tools in Learning
Date: 2018-12-25
Organising Institution: IIM TRICHY
Level: National
Type of the Program: Conference
Role: Presenter
Title: Influence of AV Tools in Learning Experience
Date: 2018-12-25
Organising Institution: IIM Trichy
Level: National
Faculties: AARTHY C,AISHWARYA N,JOHN PAUL RAJ V,SUMATHI A
Theme of Consultancy: Design and Delivery of a Soft skills Development Program
Type: Paid
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