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| Publications 2025 | Authorship | Journal Name | Title of paper | Indexing | Voume & Page.No | Month & Year | Journal Web Page Link |
|---|---|---|---|---|---|---|---|
| Subha K, Meena Rani N(Aarthi R, Ishvari Bhaavesh Madeka) | Faculty & Students | Academy of Marketing Studies Journal | Unraveling The Impact Of Digital Technologies On Team Dynamics And Employee Job Performance In It Sector | ABDC- B | Volume 29, Issue 1, 2025 | 2025 |  |
| Mrs. Vinitha Vincent ,Mr. Vikrant Thokchom Ms. Shunmugi V,Mr. Yash.D.Chaudhari |
Faculty & Students | Cuest.fisioter | Analysis Of Influence Of Neurotransmitters On Net Promotor Score Based On Consumer Decision Making’ | WoS | Vol 54(2) Page: 2496-2508 | 2025 | |
| Mrs. Vinitha Vincent,Mr. Tejas Rathod,Ms. Khwahish Chhablani,Ms. Janvi Gupta | Faculty & Students | Journal of Informatics Education and Research | Investigating the Negative Impact of Personalized Marketing on Customer Retention among Gen Z Population |
ABDC-C | Vol 5 Issue 1 | 2025 | |
| Soumitra Bhattacharya & Dr Roshni James | Research Scholar | Korea Review Of International Studies | Corporate Citizenship And Financial Performance – A Literature Review | ABDC-C | ISSN - 1226-4741 Volume 18 | Issue 67 | Feb 2025 |
Feb-25 | |
| Mrs. Vinitha Vincent, Mr. Harshdeep Atre, Ms. Isha Kumari, Ms. Mohina Banerjee | Faculty & Students | Journal of Informatics Education and Research | The Influence of Food Bloggers on Consumer Preferences | ABDC- C | ISSN : 1526-4726 | Jan-25 | |
| Vinitha Vincent, Arpit Kanchan, and Shashidhar B Devashetra | Faculty & Students | Metallurgical and Materials Engineering | The Impact of Artificial Intelligence on Transforming Advertising | Google Scholar | Vol 31(1) 2025p. 209-214 | Feb-25 | |
| Mrs. Vinitha Vincent, Dr. Tania Thomas, Dr. Joy Varghese | Faculty & Students | Journal of Information Systems Engineering and Management. 2025, | A Study on Impact of Empowering Rural Women with Skill India initiative |
Google Scholar | 10(25s) e-ISSN: 2468-4376 |
25-Mar | |
| Vaishnavi V Sutrave,Srishti Nandi,Utkarsh Sah | Student | International Journal of Science, Engineering and Management (IJSEM),Vol 12, Issue 01, January 2025 | Impact of Hybrid Working on Employee Work Stress and Performance | Google Scholar | ISSN 2456-1304 Vol 12 Issue 1 | Jan-25 | |
| Devakumar G, Ekta Goplani,Sanjana Valecha, Aman Agarwalla | Faculty & Students | International journal for multidisciplinary research | A Structural Equation Modelling Approach to Analyse the Impact of AI-Driven Personalization for Customer Acquisition | Google Scholar | ISSN 2582-2160 Vol 7 Issue 2 | Apr-25 | |
| Devakumar.G,Srushti Gurunath Tambe, Samaksh Sharma, Nikita Hemani | Faculty & Students | International Journal of Novel Trends and Innovation. | AI and Creativity in Management Education: Catalyst or Constraint | Google Scholar | ISSN 2984-908X, Vol 3 Issue 3 | Mar-25 | |
| Meena Rani N,Mrinalini Poondla,Nayan Nikhade,Hemanth Krishna | Faculty & Students | Academy of Marketing Studies | Impact Of Sustainable Packaging On Consumer Purchase Intention | ABDC B Category | Journal,Volume 29, Issue 4, 2025 | Mar-25 | DOI:10.29014/FJ-2025-1001-4977.89.2006 |
| Chaitanya Kashive and Debarati Roy | Student | International Journal of Science and Research Archive, 2025, | Exploring the benefits and challenges of flexible work policies on women’s job satisfaction | Google Scholar | 14(02), 177-186, | Mar-25 | |
| Dr Ruchi Kaushik,Prateek Rawat,Palak Hooda3 | Faculty & Students | International Conference on IoT, Communication & Automation Technology | Predicting Voter Behaviour Through AI Techniques | Scopus | 979-8-3303-6810-9/24/$31.00 ©️2024 IEEE | Mar-25 | |
| Emily Maria K Jose, Dr. Joy Varghese, Kruti Shah, Julia Sen, and Neekita Srivastava |
Faculty & Students | Empirical Economics Letters | Organizational Climate Factors Influencing Organizational Citizenship Behavior in the Healthcare Industry | ABDC-C | ISSN 1681-8997, Specia issue 4 | Mar-25 | |
| Aparna S, Ashik Rahman Z,Bandaru Sathvik | Faculty & Students | Empirical Economics Letters, | Occupation as a Factor Driving Quick Commerce Adoption among Consumers |
ABDC-C | 24 (Special Issue 3): (May 2025) ISSN 1681 8997 | June, 2025 | |
| Payal Priya,Rishav Jha,N.M.K Bhatta,A Vallinayagam | Faculty & Students | Journal of Management and Enterpreneurship | Factors Affecting Online Shopping Behavior of Consumers | UGC | VOL NO. 19, ISSUE NO.1, JANUARY-2025 PISSN- 2229-5348 | Jan-25 | |
| Akshaya Krishnan M J Abin I S N.M.K Bhatta A Vallinayagam |
Faculty & Students | Journal of Management and Enterpreneurship | The Quadrant of Success: Exploring Dynamic Pricing, Sustainable Logistics, Delivery Speed, and Service Quality in E-Commerce Repurchase Decision |
UGC | VOL NO. 19, ISSUE NO.1, JANUARY-2025 PISSN- 2229-5348 | Jan-25 | |
| George Jacob, N. M. K. Bhatta | Research Scholar | Journal of Management and Enterpreneurship | The Conundrum of Self-Reliance in Defence Capability in the Indian Context: A Qualitative Study | UGC | VOL NO. 18, ISSUENO. 4, OCTOBER-2024 PISSN- 2229-5348 | Oct-25 | |
| Sandeep Patnaik, M.A. Rasheed, N. M. K. Bhatta | Research Scholar | Journal of Management and Enterpreneurship | UGC | VOL NO. 18, ISSUE 4, OCTOBER -2024 PISSN- 2229-5348) | Oct-25 | |