Profile

humble business leader-turned-teacher, pursuing PhD, Mr Sanjeev, prior to joining XIME, has served at Dayananda Sagar Business Academy (DSBA) as Head of the Department and as Corporate Relations Head for four years. Prior to teaching, Worked in corporate sector for over two decades in 

domestic and international markets in the areas of Sales & Marketing , largely focused on Marketing “understanding consumer”, "communicating with the consumer", "delivering new business growth" and brand communications at Senior Leadership Roles in Strategic Marketing.

Spanning majorly between FMCG, Telecom, and Retail sectors with Cadbury's, Bharti Airtel, Essar Group, Reliance Group, Tata Group and also a couple of international assignments.

As Marketing Director at Afghan Wireless Communications Ltd, he has been instrumental in turn-around of Mobile Voice Business Revenues and attaining a YoY double digit growth in Data Business with focused campaigns on brand communications strategy with a special thrust on distribution and availability of products.
He has also served as Marketing Head for Kerala Circle for Tata Teleservices , prior to that, served as Product Head at Reliance Communications for North Zone of India. He was also elevated as Segmentation Marketing National Head-CLCM, formulated strategies for Retention of the customers and enhancement of LTV, brand communications at Reliance. In addition, he has served various Marketing & Consulting roles with Essar Group in domestic and International markets, like whole of African Markets comprising of 17 countries

He has served almost half a decade in various Marketing roles such as Zonal Marketing Manager, Acquisitions Head, Rural Marketing Head with Bharti Airtel Limited.
His half a decade FMCG stint was between Cadbury India Limited (now Mondelez International Inc.) and Parle Biscuits in Sales & Distribution area.

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