Profile

Dr. N. Meena Rani is a passionate academician, researcher, and consultant with rich experience spanning over 23 years in the domains of marketing, banking, and business laws. She holds an MBA (Marketing) and M.Com (Banking) from Acharya Nagarjuna University, where she was awarded a Gold Medal for academic excellence. She also earned her Master of Business Laws (MBL) from the prestigious National Law School of India University (NLSIU), Bengaluru. Dr. Meena obtained her M.Phil from Bharathidasan University and later earned her Ph.D. from Jawaharlal Nehru Technological University (JNTU), Hyderabad.

An accomplished scholar, Dr. Meena has authored and co-authored numerous research papers published in Scopus-indexed, ABDC, and UGC-listed journals, and has presented her work at reputed national and international conferences. Her research interests lie in customer perceived ethicality, brand equity, and financial inclusion, and she continues to explore the intersection of marketing ethics and sustainable business practices.

As an experienced research supervisor, she has successfully guided three Ph.D. scholars and is currently supervising three more, demonstrating her commitment to academic mentorship and capacity building. In addition to her teaching and research contributions, Dr. Meena is actively engaged in consulting assignments, FDPs, and training programmes, especially in areas related to data analysis, research design, and customer experience management .With over 23 years of academic experience and 3 years in industry, she brings a well-rounded perspective that bridges theory and practice. She currently serves as Associate Professor at Xavier Institute of Management & Entrepreneurship (XIME), Bangalore, where she plays a pivotal role in fostering a strong research culture, institutional collaborations, and faculty development initiatives.

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